Crave is Canada’s prestige entertainment offering, with the latest Originals from Crave, HBO and Max, exclusive access to the entire HBO library, the biggest Hollywood blockbusters, and the best French-language content in Canada. To learn more about Crave content, visit crave.ca.

This promotion is available with eligible unlimited Ultimate plans for smartphones.

Other types of plans and devices (tablets, smartwatches, etc.) are not eligible for this promotion.

This promotion gives you access to the Crave content library (including HBO, Max and more) for a period of 24 months via the Crave app or crave.ca (excludes STARZ add-on^†). Content downloads are not available.

Note: this offer is not eligible for customers adding Crave through a TV provider.

*A limited number of titles are unavailable on ad-supported plans due to licensing restrictions. AirPlay, Roku, PS4, PS5 and select Fibe TV HD and 4K receivers are not supported on ad plans.

You can upgrade from Crave Basic with Ads to Crave Premium Ad-free in MyBell. You will keep the $9.99/month credit included in your Ultimate plan for the remainder of your 24-month promotional period, paying only the difference for Crave Premium Ad-free (regular price: $22.00/month).

After your promotion ends, your access to Crave will end and you will not be billed automatically. However, you will have the option to keep Crave at the then-applicable subscription fee (currently $9.99/month plus tax for Crave Basic with Ads, and $22.00/month plus tax for Crave Premium Ad-free; subject to change). If you cancel your Bell Mobility rate plan during the Crave Basic with Ads promotional period or switch to a non-eligible plan, your access to Crave will end. Note: if you are currently on an eligible plan and move to another eligible plan, your original promotion will remain on your account.

If you cancel your Bell Mobility rate plan during the Crave Basic with Ads promotional period or switch to a non-eligible plan, your access to Crave will end.

No. Crave Basic with Ads is only accessible via the Crave app or crave.ca.

*A limited number of titles are unavailable on ad-supported plans due to licensing restrictions. AirPlay, Roku, PS4, PS5 and select Fibe TV HD and 4K receivers are not supported on ad plans.

Unfortunately, you cannot use this 24-month Crave Basic with Ads promotion if you already have an active Crave subscription. However, you can link your Bell Mobility phone number to an existing Crave account so you don’t lose any of your viewership preferences. If you already have a Crave subscription through crave.ca, you can manage it by logging in to My Account on the Crave app or crave.ca.