(†) With a new activation or upgrade on a 2-yr Premium or Premium Plus plan. One time connection ($15) and SIM card charge ($10) may apply. At participating locations. Must be 18 yrs or older and legal owner of the phone traded in. Max. 1 phone per trade-in. Rebate applies at the time of purchase on the price of the device and/or accessories in-store after taxes. Eligible devices min. model (or newer): Samsung Galaxy S4, Samsung Galaxy Note 4, iPhone 5C, LG G3, Google Pixel, Google Pixel XL, HTC One M8, BlackBerry Passport, Sony Xperia Z3, Moto X Play. Amount of rebate depends on the value of the phone; not all phones will get a rebate. Device must power on and be functional. See bell.ca/tradein for details.